Thought Leadership

The leadership team at Tryhard has developed product innovations for the largest publishers and developers in the industry. We now have the ability to share that strategy externally. Here are some examples of our candid talks and articles from the team.

Industry Metrics

Everybody Games! No matter which industry you work in, your customers are gamers. Let us help you evolve and reach them.

The average gamer's age is 36 years old
There are 3.32 billon games worldwide with 1.17 billion playing online
190.6 million people aged 5-90 in America play video games
Gamers are 53% male and 46% female
77% of millennials and 81% of gen z identify as gamers globally
Gaming industry revenue totals $184 billion. Exceeds the $52 billion of music and movies combined in 2022.
Global game revenue by platform: 50% mobile, 24% console, 25% PC
71% of gamers play casual games. 53% play action gamers. 48% play shooter games.
61% of the US population reports playing video games for at least 1 hour every week
55% of gamers are more likely to buy from a brand featured in a video game
Gamers spend an average of 7 hours per week engaging with video games
27% of high income households play video games for more than 10 hours a week.

Sources: Newzoo data, Statista, Dataprot, PR Newswire, Forbes, ESA

Insights & Whitepapers

Tryhard’s Managing Partner, Matt Marcou, collaborated with GMR Marketing, known for their pioneering of engagement marketing, to discuss the social nature of gaming and opportunities for brands who are looking to connect authentically with gamers.

Download Insight – Gaming as a Social Connector

Panels

Tryhard team members have shared their insights at some of the most prestigious gaming industry events:

Esports & Gaming: Decisions in 2023 & Beyond

Navigate Webinar, 2022

The Difference Between Gaming IRL vs. Online

TwitchCon, 2023

What Event Organizers Want

Esports Travel Summit, 2023

Revolutionizing Play: Unleashing Insights into the Future of Gaming & Esports

Tipalti Webinar 2024

Mastering Engagement: The Art of Esports Brand Activation

ESIC (Esports Integrity Commission) 2024

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