Sim Racing Zone (2024)

The Los Angeles Auto Show, founded in 1907, has set the bar for the automobile and mobility industries for over a decade in the car capital of the world. Tryhard Consulting was engaged to activate the first official esports and sim racing activation at the 2024 show. At the intersection of motorsports and esports/simracing is the connection that will drive brand and consumer engagement to the next generation of Los Angeles Auto Show attendees. Together with our partners at LANFest, and sponsors Thrustmaster, Zotac Gaming, iRacing, Next Level Racing, and Jesse Iwuji Motorsports we crossed the finish line in record time.

Services Provided

• Project Management
• Business Development
• Marketing & PR
• Event Activation