EFG x Anthros Partnership (2024)
Tryhard Consulting has been a key strategic partner in Anthros’ expansion into gaming for nearly two years. Identifying esports as a prime market, Tryhard leveraged its expertise to help secure a landmark partnership between Anthros and ESL FACEIT Group (EFG). This multi-year agreement cements Anthros as the Official Chair Partner for some of the world’s largest esports events and gaming festivals, reinforcing the brand’s commitment to player health and performance.This collaboration will see Anthros’ ergonomic chairs featured at major EFG events, including ESL Pro Tour (CS2 & Dota 2), ESL Impact, Snapdragon Pro Series, and DreamHack festivals. As part of the deal, Anthros will also serve as the Official Stream Studio Partner for DreamHack, further expanding its footprint within the gaming community.
The Vision Behind the Partnership
Anthros is at the forefront of ergonomic innovation, designing chairs that enhance comfort, posture, and long-term well-being. This partnership with EFG aligns with the shared goal of enhancing the esports experience by improving seating quality for players, creators, and fans. By integrating Anthros’ cutting-edge solutions across EFG events, this collaboration is set to redefine comfort and performance standards within competitive gaming.
Services Provided
Tryhard Consulting played a critical role in securing and shaping this partnership by providing:
- Industry Connections – Establishing key relationships between Anthros and EFG leadership.
- Negotiation Support – Assisting in structuring the agreement for long-term success.
- Sales Strategy – Positioning Anthros as the premier ergonomic chair solution for esports.
- Business Development – Ensuring the partnership aligns with both Anthros’ and EFG’s strategic goals.
This milestone deal underscores Tryhard Consulting’s ability to drive impactful partnerships at the intersection of esports, gaming, and industry-leading brands. Looking ahead, we’re excited to see how Anthros and EFG continue to elevate the player experience worldwide.
Learn More About Anthros
The official press release about the partnership is here: https://www.eslfaceitgroup.com/press/esl-faceit-group-names-anthros-official-chair-partner-for-the-worlds-largest-esports-events-and-gaming-festivals/
To learn more about Anthros and get your own, head here and use the code “TRYHARD” at checkout to unlock a special discount of $300 off your purchase for a limited time: https://www.anthros.com/esl-anthros-partnership
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