DreamHack Chair Challenge (2024)
For nearly two years, Tryhard Consulting has been Anthros’ go-to gaming resource for the launch of their revolutionary premier chair. Identifying gaming as a key market, Tryhard developed a strategy that drove record sales in 2024. At DreamHack, one of the largest gaming festivals in the world, we collaborated to launch the Anthros Chair Challenge, showcasing their ergonomic gaming chairs and engaging attendees through interactive experiences.This year, we had the exciting opportunity to collaborate with Anthros not once but twice at DreamHack, one of the largest gaming festivals in the world. Together, we launched the Anthros Chair Challenge, a unique initiative that showcased Anthros’s ergonomic gaming chairs and invited attendees to put them to the test against the top contenders in the market.
The Vision Behind the Challenge
Anthros is renowned for its ergonomic gaming chairs, which are designed to enhance comfort and promote healthier gaming habits. The goal of the Anthros Chair Challenge was to create an interactive experience highlighting the benefits of the Anthros chairs while fostering a sense of community among gamers. We wanted to encourage attendees to engage directly with the product, allowing them to compare and contrast it with other leading gaming chairs.
Services Provided
- Booth Design
- Event Activation
- Go-to-Market Strategy
- Product Evaluation
- Business Development
- Sales Strategy
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