Content House Activation @ GDC (2024)

Shrapnel, the highly anticipated first-person extraction shooter from Neon Machine, is scheduled to launch in 2025. Tryhard Consulting was engaged to support an in-person content creation activation at GDC San Francisco. This activation brought in key gaming influencers, creating massive awareness around the game’s upcoming conduct updates and limited time releases.

The event generated hundreds of thousands of impressions, contributing to Shrapnel’s continued momentum towards launch.